KOGNITIVUS Insights Center
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Whitepapers
Incentive Salience – It’s role in guiding Gen Z workplace behaviour and how to manage its challenges effectively
Discover the Impact of Incentive Salience on the Modern Workplace
This whitepaper takes a deep dive into the behavioral challenges emerging from Incentive Salience—a psychological phenomenon that drives individuals to perceive certain tasks or rewards as highly desirable, often compelling them to pursue them relentlessly.
The effects of this are particularly pronounced among Generation Z, a generation shaped by a hyperconnected digital world and instant gratification. As organizations continue to integrate more Gen Z employees, the influence of Incentive Salience in the workplace will become increasingly evident.
If you're a CEO, Managing Director, Cultural Head, or leading large teams, this whitepaper is a must-read. In the coming years, understanding and addressing these behavioral shifts will be critical for fostering engagement, productivity, and workplace harmony.