Incentive Salience – It’s role in guiding Gen Z workplace behaviour and how to manage its challenges effectively
Are you prepared for the organizational behaviour challenges that may arise as your company continues to hire more Gen Z employees?
Gen Z employees have grown up in a world of instant access to information and services. Social media, instant messaging, and same-day deliveries have shaped a generation that values speed, efficiency, and immediate results. While this can sometimes translate to a preference for quick wins, it also means Gen Z employees are highly adaptable, tech-savvy, and eager to make an impact.
This whitepaper explores how incentive salience influences Gen Z behavior in the workplace and how organizations can harness these traits to support their growth, engagement, and long-term success.

In this whitepaper, you will learn
What incentive salience is and how it affects behavior
The positive and unhelpful influences of incentive salience
How incentive salience is amplified in today's world
The impact of amplified incentive salience on Gen Z behavior
How to mitigate the unhelpful influences of incentive salience on Gen Z employees
This isn’t just another White-paper. It could be the guidelines for Organizational Culture Changes you need to make to navigate the negative effects of Incentive Salience. Download your free copy of the whitepaper today and learn how to manage the negative impacts of incentive salience on your Gen Z employees.